.YOU MAY not understand it, but various fonts elicit different emotional states. Serif fonts, with tiny movements by the end of letters, are actually typically located in manuals and newspapers. They seem trusted and also authoritative. Sans serif fonts, which are plain, may show up modern and casual. Visual congruity offers readers a feeling that they recognize where they stand up it helps to build trust. When it comes to The Economic expert, it sets the shade for our news.